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Tobacco-Less Buzz From Nicotine

By CSD Staff | May 22, 2012

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Altria releases a new smoking product that contains no tobacco.

U.S. tobacco giant Altria Group Inc. moved into uncharted territory this week as it released the Verve: a tobacco-less nicotine product.

The maker of Marlboro plans to launch a non-dissolving, lozenge-shaped nicotine disc called Verve in the next several days. It’s the latest advance by Big Tobacco into experimental smokeless products amid falling sales for traditional cigarettes.

Instead of containing tobacco, the Verve will feature a mint-flavored disc that will provide nicotine extracted from the tobacco. The product will be marketed with milder health-warning labels than those on cigarettes and smokeless tobacco.

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
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  • CStore Playbooks
    • Alcoholic Beverage Playbook
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    • Foodservice Playbook
    • Technology Playbook
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  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
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    • Candy, Gum & Mints
    • Snacks
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    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
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  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization