CITGO integrates new loyalty system with the help of Pinnacle.

CITGO announced that Loyalink, its loyalty platform, has been approved as a new offering with its Loyalty Bucks program.

Loyalink allows retailers to create customized programs for their organizations and customer bases.

CITGO partnered with a small group of loyalty solution and service providers in February 2012 to initially launch its Loyalty Bucks program. As part of the program, CITGO contributes up to $2,000 per location toward the technology and service costs. Pinnacle’s Loyalink loyalty solution has been officially added to that program.

Pinnacle has provided CITGO branded retailers with a strong POS platform for nearly 15 years.

“We are pleased to be included as part of the new CITGO loyalty program,” said Drew Mize, chief operating officer at Pinnacle. “CITGO has developed a compelling program that will offset a significant majority of costs that a retailer would typically incur to implement a successful loyalty offering, and provides the service expertise to ensure ongoing success.”