Travis Bouck joined Gilbarco Veeder-Root as vice president of marketing, North America.
Bouck plans to lead the Greensboro-based marketing team in positioning and product strategy, business development as well as new product introduction. Bouk is dedicated to initiating “Voice of the Customer” activities into the product development process.
Prior to joining the Gilbarco Veeder-Root team, Bouck had various leadership positions with the Boston Consulting Group, Honeywell International and most recently with UTC Fire & Security as its director of product management of global fire products.
President Mike Schulte said Gilbarco Veeder-Root is happy to add Bouck to his team.
“With his strong product development background and marketing leadership skills, Travis will be a great asset to Gilbarco and the industry at large,” Schulte said.
Gilbarco Veeder-Root is a technology leader for retail and commercial fueling operations.