“This is such a great honor to be nominated along side milk industry giants,” says chairman and CEO of Weigel’s.
Weigel’s Stores, home of Broadacre Dairy, has been nominated by Dairy Foods Magazine for Milk Plant of the Year.
Weigel’s is considered a micro-dairy among the nominees that include The Dannon Co., Swiss Valley Farms and Mars Ice Cream, to name a few. In fact, Weigel’s is the smallest dairy the magazine has ever visited.
“This is such a great honor to be nominated along side milk industry giants—many of which have brand names recognized by millions of consumers,” said Bill Weigel, chairman and CEO, Weigel’s Stores Inc. “We’ve been committed to first-rate products since our inception, and our goal is to produce the best and freshest tasting milk in Knoxville,” Weigel’s added. Voting for Plant of the Year continues through June 30, and the Plant of the Year announcement will be made Aug. 13, 2012.
“We’re an 80-year-old dairy that started in 1931 as Weigel Brothers Dairy. We eventually distributed our products to grocery stores and restaurants in Knoxville under the name Broadacre Dairy. As the business expanded, we began selling exclusively to local schools, and then under the Weigel’s private label brand through Weigel’s Stores,” said Weigel.
In the past year, Weigel’s Stores won the coveted First Place Blue-Ribbon for its Chocolate Milk in the Tennessee State Fair Fluid Milk Quality Competition. With the highest score, Weigel’s Chocolate Milk was voted best chocolate milk among all dairies serving the State of Tennessee, which includes many dairies operating outside the State. The scoring was based on three primary categories—milk flavor, body, and texture when tasting. The Tennessee State Fair Judges also evaluated the milk product on appearance and color. “It was an honor to win the prized Blue-Ribbon for Best Chocolate Milk at the Tennessee State Fair. It’s due to our dairy team members’ dedication to a high-quality product,” said Bill Weigel.
Weigel Stores Inc. is a family-owned business operating 60 dairy and convenience stores throughout Knoxville, Tenn. and surrounding communities.
