New COMBOS Baked Snacks 7 Layer Dip Tortilla combines real cheddar cheese, sour cream, avocado, tomato, refried beans, onion and spicy jalapeño peppers. Seven-layer dip has been a long-time party food favorite, and COMBOS Brand brings this unique flavor combination to a convenient snack. COMBOS Brand has a significant national media spend in 2013 to drive overall brand growth and support the launch of new COMBOS Brand 7 Layer Dip Tortilla. Key elements of the campaign include national print advertising, digital media, promotional radio, social media, a “7 Layer Party” public relations campaign, a Six Flags sponsorship with in-park media and in-store consumer promotions. The launch is scheduled for April 2013. The 1.5-ounce singles have a SRP of 89 cents, while medium bags at 6.3-ounces have a SRP of $2.49.For More Information From Mars Chocolate North America
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