Come Together campaign targets Washington lawmakers.
Starbucks launched a political campaign this week aiming to attract the attention of Washington policymakers who have been unable to reach a deal to avoid the fiscal cliff, CNN Money reported.
Starbucks Chief Executive Howard Schultz sent a letter to employees at its approximately 120 D.C.-area stores to write “Come Together” on coffee cups when serving customers on Thursday and Friday, as an appeal to the policymakers.
“Rather than be bystanders, you and your customers have an opportunity—and I believe we all have a responsibility—to send our elected officials a respectful but potent message, urging them to come together to find common ground,” Schultz noted.
Schultz told CNN earlier this month that he believed the failure to reach a deal has created uncertainty among consumers and businesses and risks hurting the economy. “This single issue has a seismic effect on the rest of the world,” he was quoted as saying.
Starbucks has also purchased ads this week in the Washington Post and New York Times as part of its Come Together campaign.