“The Red Leonard Associates team will work in partnership with Veeder-Root’s existing sales organization and distributor network to drive Red Jacket (brand) growth and share gain,” says Veeder-Root president.

Veeder-Root has announced a strategic channel partnership with Red Leonard Associates Inc., to represent the Red Jacket brand in the Midwestern and Northeastern U.S. and Canada.

Red Leonard is an independent sales representative agency specializing in full site solutions for the Petroleum Equipment Industry. Its sincere dedication, strong core values, and drive for excellence have made Red Leonard one of the largest representative agencies in the U.S. and Canada.

“This partnership supports Veeder-Root’s strategy to increase investment in the Red Jacket Brand to deliver superior innovation and support to our customers,” said Mark Maybee, president of Veeder-Root. “The Red Leonard Associates team will work in partnership with Veeder-Root’s existing sales organization and distributor network to drive Red Jacket growth and share gain.”

“The Red Jacket brand provides customers the most advanced, state-of-the-art submersible pumping solutions and aligns with our corporate commitment to offer only the finest solutions to our customers,”said Jayme Leonard, president of Red Leonard Associates. “We look forward to working closely with the Veeder-Root team to offer customers the benefits of Red Jacket that will help them optimize fuel flow and maximize profits.”