“The program will serve to ramp up an already-strong relationship in which we’ve come to value Western States’ dedicated staff as they guide retail customers in race fuel selection,” says VP Racing president.
VP Racing Fuels, Inc. has introduced Western States Petroleum (WSP) as the latest addition to the roster of partners in its retail brand program.
“We strive to offer the best solutions and products to our customers and with VP’s program, our existing and potentially new dealers have the opportunity to stand out from the competition,” said SteveTolboe, WSP’s sales manager. “VP offers a world class retail brand without the ‘branded’ fuel prices and VP’s credit card program alone will save our dealers hundreds of dollars every month.”
Western States Petroleum has distributed VP’s race fuels for nearly a decade, stocking products in bulk as well as in pre-packaged five-gallon pails and 54-gallon drums for a wide variety of motorsport enthusiasts.
“With VP’s retail brand program, our dealers who brand their fuel stations with VP will generate new revenue by offering 100 octane street gasoline at the dispenser and race fuel in five-gallon pails, as well as offer VP-branded cleaning and power boost additives for injection at the pump,” Tolboe added. “We’ve appreciated VP’s support over the years with their expert and knowledgeable staff and have developed a great relationship with the entire VP Racing Fuels team.”
“We’re excited to partner with Western States Petroleum in our retail brand program,” said Alan Cerwick, president of VP Racing Fuels. “The program will serve to ramp up an already-strong relationship in which we’ve come to value Western States’ dedicated staff as they guide retail customers in race fuel selection, provide trackside service at race venues and support the VP brand in myriad other ways. It’s a tribute to our program when an industry veteran like Bob Kec chooses to include us in his long-term growth plans.”
