Customers can save 10 cents on every gallon of gas with new mobile payment program.
Cumberland Farms has launched its free SmartPay Check-Link payment program that lets customers pay for gas and in-store purchases using their mobile phone or with the swipe of a card.
After completing a free online enrollment process, SmartPay Check-Link users will automatically save 10 cents on every gallon of gas, every day. No gimmicks, no catches—just savings.
SmartPay Check-Link is an upgrade from the first release of SmartPay, which was launched in April 2012 in partnership with PayPal. While the first release offered PayPal as the only payment option, SmartPay Check-Link is a new feature to the SmartPay program, and offers consumers the ability to debit their checking account as a second payment option. Additionally, Smart-Pay Check-Link is available in both mobile and payment card format.
To enhance the SmartPay program , Cumberland Farms has joined forces with the National Payment Card Association (NPCA). NPCA ensures secure, PIN-based debit transactions to customers’ checking account every time they swipe their SmartPay Check-Link card or pay with their phone.
“We are always looking for ways to innovate and leverage new technologies to help our customers save time and money,” said Ari Haseotes, president of Cumberland Farms. “We created the free SmartPay Check-Link program as a secure way for our customers to pay quickly while on-the-go, and to save money on gas every time they fill up at our pumps.”
How does the new SmartPay Check-Link feature work? Enroll for free at cumberlandfarms.com/smartpay, then either download the mobile app or pick up a card at a Cumberland Farms location. Once your checking account information has been verified, simply swipe your SmartPay Check-Link card when you’re ready to fill up, or launch the SmartPay app. The app will automatically locate the gas station where you are and lets you turn on the pump right from your phone. When you use SmartPay Check-Link, you’ll automatically save 10 cents per gallon on gas every day, and you can watch the savings pile up with the app’s special savings tracker.
SmartPay Check-Link also works inside any Cumberland Farms store, so customers can pay with their phone or swipe their SmartPay card to purchase your Farmhouse Blend coffee or snack too.
The SmartPay app is available to download for free from iTunes or the Android store, or just visit cfsmartpay.com in your mobile browser. Still love your flip phone? Free SmartPay payment cards and account applications may be obtained in-person at participating Cumberland Farms locations.
