Program to provide additional savings to Fuel Rewards Network cardholders when new driver Joey Logano wins.

It’s a good year for “22.” Shell is bringing back its popular WINsday promotion for the third consecutive year to save Shell $aver Cardholders money on their fuel purchases.

Every time 22-year-old Joey Logano, driver of the No. 22 Shell-Pennzoil Ford Fusion,  wins a points race during the 2013 season, current Shell Saver Cardholders can receive a savings of 22 cents per gallon when they purchase high quality Shell Nitrogen Enriched Gasolines or Shell Diesel on the Wednesday—or WINsday— following the win using their Shell Saver Card. The season kicks off Feb. 24 in Daytona and races run through Nov. 17, so Shell Saver Cardholders will have 36 opportunities to save more than usual on their fuel purchases at Shell.

Two non-points races will be run during the season: Feb. 16 and May 18, during which the WINsdays promotion will not apply. The promotion will also not apply to the Feb. 21 duels.

“Driving the No. 22 Shell-Pennzoil Ford is a dream come true, and the opportunity to help people save on fuel when I win is a great bonus,” said Logano. “Each week, I’ll do whatever I can to drive into victory lane and help Shell Saver Cardholders save at the pump, a win-win for everyone!”

“At Shell, we’re committed to offering programs like WINsday to help our customers save without having to sacrifice the quality of their fuel,” said Susan Day, U.S. payment implementer coordinator, Shell Oil Products U.S. “We’re thrilled to welcome Joey to the team and look forward to cheering him on this season, especially knowing our customers can save every time he wins.”

The WINsday promotion has also expanded this year to provide additional savings to Shell Saver Cardholders who are also registered Members of the Fuel Rewards Network (FRN) program. Shell Saver Cardholders who use their Shell Saver Card on WINsday will receive an email with a FRN Rewards Code and activation instructions. Once their FRN Rewards Code has been activated, the additional cents per gallon savings will be added to their FRN Account and can be redeemed on a future purchase of high quality fuels at a participating Shell branded station. Shell Saver Cardholders who are not already registered FRN Members can sign up at www.fuelrewards.com/winsday.

Shell Saver Cardholders can expect a few more new program surprises and special offerings to be announced later this year, so it’s not too late to sign up and get in on the savings.