Creating an affordable offering of SymphonyIRI’s AllScan projected scanner data for the distributor community is yet another advancement in equipping wholesalers with critical marketplace data, notes MSA’s managing director.

Management Science Associates Inc. (MSA) and SymphonyIRI Group Inc. are forming an alliance that will bring the SymphonyIRI AllScan Convenience Store Tracking Service to the convenience distributor community through MarketView on Demand, a Web-based application that offers best-practice insights based on data captured by AllScan.

MSA will act as the exclusive reseller of MarketView on Demand’s projected consumer take-away data, delivering valuable convenience marketplace performance, benchmark, price and promotional information through its Dataservices portal.

“Creating an affordable and agile offering of SymphonyIRI’s industry-standard AllScan projected scanner data for the distributor community is yet another advancement in equipping wholesalers with critical marketplace data to help them understand and grow their business,” commented Suzy Silliman, managing director of MSA’s Information Management Solutions Division. “The wholesaler has a wealth of enterprise and shipment-oriented data available but has always been reliant on its suppliers for consumer purchase data. MarketView on Demand will equip distributors who want to be self-sufficient and provide visibility into ‘black holes’ like retail pricing and item performance within DSD (direct store delivery) and hybrid categories.”