C-stores can use fuels to attract new customers and differentiate from competition.
VP Racing Fuels is a long-time provider specialty fuels for racing and its VP100 unleaded blend (also marketed as StreetBlaze 100) established the benchmark for street legal performance fuels. However, VP’s two newest fuel blends promise to set new standards for street legal performance.
“We’re excited to introduce our newest street legal unleaded fuels, ‘VP101’ and ‘VP102,’” said Alan Cerwick, president of VP. “Oxygenated with ethanol, both meet Arizona and California Air Resource Board (CARB) requirements and with octane ratings of 101 and 102 (R+M/2) respectively, have the highest octane ratings of any street legal fuel on the market.” VP101 will be offered on a regular basis, while VP102 will be available by special order only.
“These fuels are an important component of our retail branding program and represent yet another opportunity for c-stores to set themselves apart from the competition,” said Bryan Noonen, regional manager-branded wholesale business development for VP. “There are other fuel companies that offer street legal 100 octane fuels, but VP Racing Fuels stands alone in offering 101 and 102. The fuels are a great tool for attracting new business from owners of high performance vehicles.”
According to Matt Schuster, also a Regional Manager-Branded Wholesale Business Development for VP, VP101 and its VP102 counterpart are perfect for muscle cars, exotics, sport compacts, street rods, sportbikes or cruisers, i.e., any high performance vehicle requiring a high octane fuel. “These drivers and riders will seek out c-stores carrying these new fuels to ensure optimum performance,” Schuster said. “More than 200 car models currently in production recommend using premium 93 octane fuel at a minimum, while in many areas the highest octane available is 91. Blending VP101 with local premium fuel can give customers the desired octane number to at least meet the performance standards of their vehicle or go beyond to truly maximize its performance.”
In applications from 4-cylinders to 12-cylinders, or the latest generations of turbo- and supercharged engines, VP101 and VP102 will deliver consistent optimum performance. They’ll deliver increased horsepower and acceleration, better throttle response and a cleaner burn. In addition, in most venues, the formulas will not change from season to season, making it easier to optimize tuning. They contain no metal compounds and will not harm catalytic converters or oxygen sensors.
For more information about VP101 and VP102 or VP’s retail branding program, contact:
Southeastern/Mid-Atlantic
Ted Tritt – 210-510-8409 or [email protected]
Upper Midwest/Northeast
Matt Schuster – 210-784-6708 or [email protected]
South Central/West
Bryan Noonen – 210-289-6000 or [email protected]
