XYIENCE’s new non-carbonated Xenergy + beverages roll out to select retailers starting March 1, 2013. Xenergy + Hydration, Xenergy + Tea and Xenergy + Lemonade are zero-calorie, sugar-free and vitamin fortified drinks that are made with all natural flavors and colors. Xenergy + Hydration contains no caffeine; Tea and Lemonade offer 10 mg of caffeine per ounce. The new beverages debut first in the Western and Midwestern states; other states will follow. Average retail pricing for the Xenergy + is $2.29-$2.79. XYIENCE Xenergy launched in 2006 as the first energy drink created by a nutrition company. The official energy drink of the UFC, XYIENCE has remained focused on its core market: adults leading a healthy, active lifestyle. In 2011, XYIENCE evaluated its role as an authentic active lifestyle brand—one with a huge following of athletes and fitness enthusiasts, and decided to take the lead on an energy drink category hot-topic. The beverages are packaged in Xenergy’s signature 16-ounce silver can.
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