CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Safeway Adds Xenergy

By CSD Staff | March 26, 2013

Share

New retail relationship adds more than 1,400 stores to the official energy drink of the UFC’s retail roster.

Safeway Inc. is adding energy drink brand Xenergy in more than 1,400 of its stores nationwide.

The retailer will offer the zero-calorie and sugar-free energy drink’s best-selling flavors: Mango Guava and Cherry Lime. Consumers can expect to see Xenergy on Safeway’s shelves in April.

“Our relationship with Safeway means a tremendous increase in visibility nationwide, especially in the Southern California region where Safeway has a high concentration of stores,” said Reuben Rios, XYIENCE’s vice president of sales. “We are thrilled to be aligned with a leading retailer like Safeway and look forward to successful relationship.”

XYIENCE Xenergy is the fastest growing of the top 10 brands in its category, according to 2012 Nielsen data. Beverage World Magazine recently recognized the brand in a cover feature as the “silver lining,” within the energy drink category.  Xyience expects this relationship will continue to build on that momentum.  Safeway also has a strong presence in other important core markets for XYIENCE like the Pacific Northwest and Rocky Mountain region. 

XYIENCE Xenergy energy drink beverages will hit Safeway’s shelves about the same time the brand launches a mobile sampling initiative. The program will kick off in Southern California and will travel to various core markets for XYIENCE making stops at lifestyle venues that cater to the brand’s target market.

 

 

Related Articles Read More >

Pilot Flying J Launches $50,000 Fuel Giveaway
Gas Prices Continue to Rise
Love’s Opens New Georgia Location
Tobacco’s Ever-Evolving Legislative Landscape
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization