Report indicates LOGIC premium e-cigarettes as nationwide category leader.
LOGIC Technology, makers of premium electronic cigarettes, announced the results of Nielsen’s Brand Rank Report indicating LOGIC outperformed all e-cigarette brands in Q1 of 2013 for sales per point of distribution*.
As more major tobacco companies continue to enter the e-cigarette space, this report shows that LOGIC continues to outsell the competition and remain on top.
Based on sales from convenience stores across the U.S., the Nielsen Brand Rank Report showed that LOGIC’s Black Label was the highest ranked for the electronic cigarette category. In addition to the Black Label’s success, LOGIC’s Platinum Label was the second highest selling electronic cigarette.
“LOGIC has experienced solid, continuous growth over the past few years and we are delighted to have the Nielsen Reports validate what we already know—that LOGIC is number one among Americans. LOGIC offers a smarter alternative to traditional cigarettes and it is great to see that smokers across the US are converting and choosing a quality product,” said Eli Alelov, CEO of LOGIC Technology. “This is another milestone our company has achieved and we are thrilled to see the success of LOGIC across the country compared to the other brands.”
The electronic cigarette industry is rapidly growing and was recently reported to support revenues reaching $500 million. LOGIC’s superior product and innovation have contributed to its tremendous sales growth, rising 600% in 2012. In addition, the total sales for Q1 in 2013 outperformed total sales in 2012. According to the Nielsen Report, LOGIC was the number one selling electronic cigarette in the Northeast and entire Southern region.
LOGIC e-cigarettes are available in disposable and rechargeable versions and can be purchased at convenience stores nationwide.
* LOGIC calculation based in part on data reported by Nielsen through its Service for the Total Anti-smoking Product category for the 13-week period ending 03/23/2013, for the Total US market and Total Convenience channel. Copyright © 2013, The Nielsen Company.