Distributor to bolster VP brand presence in northern Wisconsin, Michigan.
VP Racing Fuels Inc. announced Remington Oil Co. Inc. has signed on as its newest retail brand partner, building on its four-year relationship as a distributor of VP’s race fuels.
As a supplier to 10 company-operated retail locations and 50+ independent locations, Remington will strengthen VP’s brand presence in northern Wisconsin and the Upper Peninsula of Michigan.
“We’ve been very happy with the service and support provided by VP’s regional office in Indiana for our race fuel sales, so it was an easy decision to extend that relationship to VP’s retail brand program,” said JP Remington, vice-president of Remington Oil. “VP has a great reputation and there’s a lot of demand for its products, as reflected by the increase in race fuel sales each year since we added them to our product line. We anticipate race fuel customers will be a catalyst for increased sales of VP-branded street gas and vice versa.”
“On top of those synergies, VP’s retail brand program enables substantial expense reductions through lower credit card processing fees and sourcing unbranded supply,” Remington continued. “We’ll also generate increased revenue through the sale of VP110 race fuel at the pump and other premium VP race fuel blends in five-gallon pails via VP’s Fuel Cage program. All in all, our retail locations will be far more competitive under the VP brand.”
“Remington Oil has been a quality race fuel partner for years, and we’re ecstatic to add them to our retail brand marketer team,” said Alan Cerwick, president of VP Racing Fuels. “We look forward to creating a presence in Northern Wisconsin with this multi-site deal. Good operators plus the best brand offering in the business will certainly equal increased gallons and profits. We’re happy to welcome Remington Oil to the revolution.”
Currently based in Antigo, Wis., Remington Oil has been a family business for nearly 50 years.