“OpenStore has allowed us to gain an overall greater and more loyal customer base than we have ever had,” says marketing coordinator.
High’s of Baltimore operates 51 locations in Maryland under the name High’s of Baltimore. High’s has launched a new rewards program accompanied by a new branded Website with individual pages for each location, and the free High’s mobile app available across all platforms.
The app showcases updated gas prices, locations, in-store promotions, and more. Customers can also send feedback from their mobile phone, review job postings, and receive time-sensitive electronic mobile coupons.
“High’s Rewards is a whole new avenue customers can take to connect with our brand, both inside and outside of our stores,” said Jason Cole, marketing coordinator of High’s. “By continuing to provide greater value inside our stores and now adding greater value at the pump, OpenStore has allowed us to gain an overall greater and more loyal customer base than we have ever had.”
“We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore is a complete turnkey social technology solution that will support the High’s of Baltimore strategies to reach their customers with targeted marketing and powerful messaging.”
The High’s brand is a subsidiary of the Carroll Independent Fuel Company, a 105 year old, family owned, Baltimore based supplier of motor fuel products.