New promotion capitalizes on hot online gaming trend.

As summer gets into full swing, Carl Buddig & Co. and Old Wisconsin are kicking off a Family Road Trip promotion offering consumers a chance to win a $25,000 Grand Prize. The promotion runs through Sept. 30, 2013.

The Family Road Trip will feature a variety of other prizing, including $10,000 in weekly instant-win prizes, coupons and more. Along with on-pack messaging on select varieties of Buddig Original, Deli Cuts and Old Wisconsin Snack Bites and Snack Sticks products, the promotion will be supported with digital advertising, social media engagement and a biweekly email campaign to members of the Buddig Lunch Club and the Old Wisconsin Smokehouse.

To enter the Family Road Trip, consumers collect game badges by entering codes from specially marked packages of Buddig and Old Wisconsin products, as well as finding digital badges available online. Collecting badges on the giveaway microsite helps them make progress on their road trip map; each completed map is worth an entry for a $25,000 Grand Prize drawing.

“This new summer promotion builds upon the success of our past brand co-marketing efforts and adds another level of digital engagement and fun with the Family Road Trip,” said Tom Buddig, executive vice president marketing for Carl Buddig & Co. “We expect this promotion to kick retail sales into high gear as consumers seeking summer fun both on-the-road and online play for a chance to win.” 

According to a recent report from the NPD Group, the popularity of online gaming continues to grow, with about 72% of U.S. gamers playing online in 2013 compared to 67% in 2012.

After the Family Road Trip concludes in September, watch for more details about the next Dream Big Giveaway in October.