Minnesota convenience store chain will offer its loyalty customers lower gas prices through its World Rewards program powered by KickBack Rewards Systems.

Bobby & Steve’s Auto World has introduced its highly-anticipated advocate loyalty program – World Rewards.

The World Rewards program, powered by KickBack Rewards Systems, was created as a loyalty platform to help consumers save money–up to 10 cents a gallon–at the pumps. But it offers so much more. World Rewards recognizes its members with a broad selection of deals and ways to earn “points” to use toward purchases at the company’s eight convenience stores in Minnesota.

“Our advocates are asking for a loyalty program, and we are answering in a big way,” said Jared Scheeler, director of convenience store operations for Bobby & Steve’s. “We are known for our great service, and World Rewards provides us with the opportunity to thank our advocates instantly, and encourage them to make Bobby & Steve’s Auto World their one-stop-shop.”

Bobby & Steve’s Auto World’s World Rewards program offers unique discounts on fuel, as well as the opportunity to earn points on purchases made in store or automotive repair. Loyal advocates will receive discounts on numerous items such as coffee, doughnuts, oil changes, and more. Plus, the card will include a “club” component that will allow customers to earn discounts and giveaways on items like milk, coffee and dispensed beverages.

“We believe that World Rewards is a unique program to the convenience industry because the program allows members to quickly earn large amounts of points by utilizing our auto repair facilities.” Scheeler said.

Over the next few months, World Rewards will also begin to incorporate ACH debit allowing customers to earn even greater fuel discounts while saving the company money on costly credit card fees.

Steve Anderson, CEO of Bobby & Steve’s Auto World added, “We feel that World Rewards adds to the Bobby & Steve’s Auto World brand promises of quality, value, and service. Serving people will always be the most important part of Bobby & Steve’s Auto World, and World Rewards helps us to better serve our advocates.”

Bobby & Steve’s Auto World will continue to accept competitor coupons, and will “trade in” competitor loyalty rewards upon request.

“An effective loyalty program that rewards your customers for their business is quickly becoming the crucial difference between driving sales and losing customers,” said Pat Lewis, CEO of KickBack Rewards Systems. “We are always looking for ways to help our marketers and retailers succeed and will continue to go the extra mile to help them build programs to reach a wide range of customers.”

Consumers can easily join the program at the point of sale, and can begin redeeming points as soon as the card is registered. Rewards can be redeemed at any of the eight Minneapolis/St. Paul Bobby & Steve’s Auto World locations. More information on World Rewards can be found at www.bsaw.com.

Bobby & Steve’s currently operates eight stores in the Twin Cities. Minn. market. The Auto World concept features convenience stores, foodservice, car wash, automotive repair, and towing. The first store opened in 1996 in Bloomington, and was co-founded by Bobby Williams and Steve Anderson.