Lil’ Drug Store Products has introduced DayQuil Severe Cold & Flu Relief Caplets from Vicks, The No. 1 Cold & Flu brand. Procter & Gamble and Lil’ Drug Store Products’ latest floor stand/power wing display is designed to maximize incremental sales during cold/flu season, providing relief to consumers both day and night. A mix of tablets and liquids are provided in various sizes and price points to offer on-the-go value and encourage customer trade-up. It includes 12 NEW DayQuil Severe Caplets, four count; 12 NyQuil LiquiCaps, four count; six NEW DayQuil Severe Caplets, eight count; six NyQuil LiquiCaps, eight count; six DayQuil Liquid, eight ounce; six NyQuil Liquid, eight ounce.
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