WARHEADS Candy, the fastest growing sour brand in the U.S., announced that it has won the prestigious Best New Product Award in the seasonal category from the National Confectionery Sales Association (NCSA) for its WARHEADS Super Sour Candy Canes. The award was presented to Impact Confections, parent company of the WARHEADS brand, at a ceremony on Oct. 19, 2013 in Tampa, Fla. in conjunction with the 2013 Candy Hall of Fame Inductions. Winners were chosen based on product originality and hitting on key market trends. “It is a tremendous honor to win this award and it demonstrates the power of the WARHEADS brand within the seasonal category. WARHEADS Super Sour Candy Canes have quickly become the No. 1 sour branded candy canes on the market. Consumers rave about the taste of the product and retailers rave about the sell-thrus,” said Andy Telatnik, director of marketing.
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