General Mills is bringing a soft-texture cookie from a consumer-loved brand for placement in the pegged cookie set. Cookies, represent $576 million in sales, according to Total U.S. Convenience All Scan-IRI for the 52 Weeks Ended Jan. 27, 2013. Now retailers have an opportunity to boost sales by satisfying consumer demand for an indulgent snack. Pillsbury Soft-Baked Mini Cookies deliver the soft-baked texture consumers crave in a fun size from the popular Pillsbury Doughboy—a brand synonymous with great taste and quality ingredients. Suggested retail price: $1.49 for a three-ounce bag. Varieties include Chocolate Chip and Snickerdoodle.

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