The carbonated soft drinks (CSD) category (excluding energy drinks) has seen sales growth recover slightly following two months of flat growth, according to Nielsen data for the four-week period ended Oct. 26, 2013.
Total CSD (excluding energy) dollar sales in the U.S. C-store channel increased +1.2% (+0.6% for prior 12-weeks) during the four-week period, driven by avg. eq. price growth of +3.8%, offset by eq. unit volume declines of -2.5%.
Meanwhile, the energy category growth slowed as Monster Beverage Corp. (MNST) generated minimal growth. Following last month’s strong +7.3% dollar sales growth, the energy category posted soft +3.0% dollar sales gains this period. Monster had its weakest month in the last couple years, with dollar sales up just +0.4%.
Beer category growth has also softened. Beer dollar sales in the U.S. c-store channel were up +0.5% driven by eq. unit declines of -2.1% and pricing growth of +2.7% for the aforementioned four weeks.
Meanwhile the salt snacks category is once again raising the bar. Dollar sales increased +7.8% during the recent four-week period with +5.6% unit growth and +2.1% pricing growth.