Knouse Foods, an established grower-owned fruit cooperative that sells its products under the Musselman’s and Lucky Leaf brands, in partnership with Marriner Marketing Communications, has announced the successful re-launch of its foodservice Website: www.knousefoodservice.com.
Designed with culinary professionals in mind, the updated site provides a variety of relevant and helpful information—from recipes and product information to apple facts and training videos.
Key highlights of the new Website, which received a refresh after its initial launch in 2008, include:
Enhanced User Experience—Featured Musselman’s and Lucky Leaf products, menu applications and promotional offers are now more prominently located throughout the site; content is also designed for peer-to-peer engagement with “share this” icons on all pages allowing users to like, tweet or pin information.
Easy to View on Any Device—Leveraging the latest digital trends, Marriner implemented a responsive design approach that allows viewers to see and interact with the site’s content on any device, including laptops, desktops, tablets and smart phones.
“The site’s analytics showed us what information our foodservice target audiences accessed most, which helped drive our decision about which content areas to highlight more,” said Bob Fisher, vice president of marketing for Knouse Foods. “Since a Website is an evolutionary process, we could utilize new technologies available to better meet the needs of culinary professionals and support our goals of increasing product awareness and growing our business.”
“Based on our proprietary research and our understanding of Knouse’s foodservice strategy, we had a clear vision of how to apply digital best practices to the new site. Now more than ever chefs are relying on getting information on the go, so it was essential for the content be user friendly on any device,” added Seth McMillan, partner and director of digital for Marriner Marketing Communications.