“In 2014, we want to encourage people to discover the delicious taste of DOVE Dark Chocolate,” says Mars chief consumer officer.
DOVE Dark Chocolate and NICOLE by OPI are celebrating the New Year with the launch of the “Discover Your Dark Side in the New Year Sweepstakes.”
The Facebook-based promotion will randomly award 25,000 entrants with two exclusive NICOLE by OPI nail lacquer shades inspired by DOVE Dark Chocolate: “Better After Dark” and “Promises in the Dark.”
Dove is the No. 1 solid dark chocolate on the market, according to SymphonyIRI for the 52-week period ended Dec. 1, 2013.
Available in four varieties, including new DOVE Silky Smooth Sea Salt Caramel Dark Chocolate, DOVE uses carefully selected cocoa beans to deliver its signature taste and a special process that delivers the unique, silky-smooth texture.
“In 2014, we want to encourage people to discover the delicious taste of DOVE Dark Chocolate, which offers a creamy taste experience that shatters the perception that dark chocolate tastes bitter,” said Roy Benin, chief consumer officer, Mars Chocolate North America. “With this sweepstakes, we’re putting the silky-smooth taste of DOVE Dark Chocolate at people’s fingertips with the always smooth nail polish experience from NICOLE by OPI.”
Customers can enter now through Feb. 5, 2014. Facebook fans can enter once per day for a chance to win one of the 25,000 NICOLE by OPI kits, which include:
A coupon for a free DOVE Dark Chocolate Bar (1.34 oz. – 1.44 oz.)
Better After Dark NICOLE by OPI Nail Lacquer Bottle
Promises in the Dark NICOLE by OPI Nail Lacquer Bottle
To enter, customers simply “like” the DOVE Chocolate Facebook page and click on the Sweepstakes tab (https://www.facebook.com/dovechocolate/app_548734081871225) to enter your name, email address, shipping address and date of birth. The Sweepstakes is open to legal residents of the 50 U.S. who are age 13 or older on or before Dec. 27, 2013. All winners will be selected at random by an independent agency in the week following the sweepstakes.
