The Oscar Mayer brand has introduced P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers looking for a snack to help keep them going throughout the day. Supported by a major national marketing effort, P3 Portable Protein Pack is poised to become a major force in the growing $19 billion protein snacking category, which has been driven by consumer desires for protein-rich snacks such as Greek yogurt or protein bars. As the largest manufacturer of pre-packaged meats, Kraft is well positioned to bring a wholesome protein snack to market that includes high-quality brands consumers already know and trust. The convenient, on-the-go packs are made of three highly recognizable brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts. P3 Portable Protein Packs contain no artificial preservatives, at least 13 grams of protein.
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