Take a bite out of Halloween 2014 with all of the frightfully delicious and fun items from Mars Chocolate North America. Mars brands boasted strong performance during the 2013 Halloween season, as dollar sales increased and outpaced category growth. In 2013, the Halloween Chocolate Category exceeded $1 billion in sales for the first time, with an increase of 6.4% over last year, according to IRI data for week ended Nov. 3, 2013. New items such as TWIX Brand Ghost Singles join returning favorites, including hallmark flavors of the season such as M&M’S Brand White Chocolate Candy Corn and MILKY WAY Brand Caramel Apple MINIS. The array of harvest-colored M&M’S Brand Candies make fall decorating fun and provide a greater on-shelf presence for retailers. To excite consumers and drive spook-tacular sales for retailers, Mars is investing in a massive Halloween media campaign. The comprehensive program features television advertising, high- value FSIs, print and digital advertising and eye-catching Halloween-themed displays.
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