Launches new customer-focused experience to southern Maryland.
DASH IN Food Stores Inc. celebrated the grand opening of its Fairway Village location in patriotic spirit on Saturday, June 14.
The event launched DASH IN’s all-new store design, which includes its newest innovations in customer convenience providing drivers with an exciting new experience while fueling up and shopping. A hub for convenient living in every DASH IN neighborhood, the new 3,200 square-foot store, located at the corner of Billingsley Road and St. Charles Parkway, offers patrons competitive fuel pricing, a Splash In Eco Car Wash, and a wide range of fresh healthy snacks, drinks and grocery items that are easy to grab for busy customers on the move.
“The fast growing Fairway Village neighborhood is the perfect location to launch our newly designed DASH IN,” commented Lock Wills Chairman and CEO, The Wills Group, the convenience store franchise operator of DASH IN. “We are delighted at the opportunity to serve local families and community members with our premier line-up of fresh foods, quality car washes and competitive fuel prices.”
The Waldorf location is the 60th DASH IN store in the Delmarva region and has been specifically designed to capture a customer’s attention from the road. The forecourt and exterior signage are streamlined with bright and white racing colors, highlighting the store’s speed and quick service, and is complemented by brick-trim finishes, beautiful landscaping and a state-of-the-art, powerful five brush car wash that has drivers in and out in five minutes. Inside, rich wood fixtures, granite countertops and wood grain floor tiles all work to accentuate DASH IN’s more modern and contemporary feel. A filmstrip of historical images stretches across the walls, and pays homage to the charm and beauty of Southern Maryland. Throughout the store, DASH IN has included eye-catching digital monitors that highlight the day’s menu options and monthly promotions.
New to the DASH IN brand, the Waldorf location features a self-serve gourmet grill bar, offering busy drivers a range of hot and tasty menu items such as breakfast sausages, bratwursts, and all-beef hot dogs. Customers will also enjoy the new made-to-order section of the store that allows patrons to custom build their own focaccias, flat breads, subs and artisanal sandwiches from a range of premium fillings and freshly baked breads. Menu options also include DASH IN’s best-selling signature spicy wings, potato wedges and regionally famous, Slide Inz.
Fairway Village DASH IN is located on 11290 Billingsley Road, Waldorf, MD 20602 and is open 24 hours seven days a week
