Circle K is set to add KOMA Unwind Liquid Relaxation, KOMA Unwind shots and Relax 5 shots by Bebida Beverage Co. (BeBevCo).
In the coming months, KOMA Unwind Liquid Relaxation, featuring newly-packaged KOMA Unwind regular and zero drinks, will be finding a new home in nearly 300 Circle K stores across Alabama, Georgia, North Carolina and South Carolina.
For those craving a quick sense of relaxation, the KOMA Unwind shots and Relax 5 shots will be available in the coming weeks across 400 or more additional retail stores spreading across the Midwest, including the states of Illinois, Indiana, Iowa, Kentucky and Missouri.
“I am so proud of our team for their relentless work and determination they continue to have in expanding our distribution network,” said BeBevCo CEO Brian Weber. “The consumers continue to give our products a thumbs up and the retailers throughout the country continue to respond. There is little doubt that people in every country need a new way to relax, reduce stress or sleep better.”
“We have really been diligently executing on our five-year marketing projects, which includes radio space, such as the nationally syndicated Bob and Sheri show. Of course, having your product chosen by The Oprah Magazine as a top-three relaxation drink has certainly given us a huge boost in consumer awareness,” he added.
“We are excited to have KOMA Unwind as a new brand in our stores,” said Misti Mason, category manager for Circle K Southeast. “It is always great to offer new, local, innovative brands to our customers.”
Tiffany Schultheis, BeBevCo’s Executive Vice President of Sales, agreed. “This is a significant deal for us,” she said. “Our new relationship with Circle K not only puts our products in the hands of new consumers, but also paves a path to expand our horizons and reach the eventual goal of having our product placed in all of their stores.”
With the soon to be launched rollout of four products hoisting the BeBevCo name in two key Circle K regions of the country, plus the on-going discussions with potential retailers and distributors, Weber is vocal about keeping those who believe in the product satisfied.
“People ask me all the time how we intend to gain shareholder value and confidence. My answer is not much different than it ever has been before now. Take the product that 99% of people like and 85% of people need and work your tail off. Tell the story as best as you can, with the resources you have and the consumers will get what they want. As the brand becomes a household name, our revenues and profitability will grow and the stock value will rise to reflect the improved fundamentals,” he concluded.