Convenience store chain Buc-ee’s Ltd. is suing B&B Grocery Inc. and Anica B. Joran, individually and as a member of Austin Logo Designs LLC, for using a beaver mascot in its logo that is similar to Buc-ee’s, the Southeast Texas Record reported.
Buc-ee’s filed a trademark infringement lawsuit July 3 in the Houston Division of the Southern District of Texas
Buc-ee’s uses a distinct font, color scheme and beaver mascot on the logo for its c-stores operating in Texas, which was registered with the U.S. Patent and Trademark Office on May 29, 2007. Meanwhile, B&B Grocery operates a store in Garner, Texas called the Frio River Grocery and features the “Frio Beaver” in its logo, which uses “infringing marks” designed by the defendant Austin Logo Designs, according to the lawsuit.
Buc-ee’s asserts that B&B’s use of confusingly similar trademarks constitutes an invasion of the Buc-ee’s property rights in a manner that unjustly enriches the defendant, according to the lawsuit.
Buc-ee’s is seeking a temporary restraining order against use of the infringing marks, actual and statutory damages in an amount to be determined by the court, plus costs.