Added distribution and retail presence are key to sales growth.
Spark Industries announced that its popular Cig2o brand of premium electronic cigarettes, refills, and e-liquids has joined its VAPAGE brand of specialty e-vapor products as the exclusive source for Cig2o sales to the industry.
“Cig2o and Vapage were developed together as complimentary product lines with Cig2o being the bread-and-butter e-cigarettes and Vapage being e-vapor and e-liquid. Now they are available from one source, the manufacturer; something many of our wholesale customers have been asking for,” said Spencer Thompson, president of Spark Industries.
Spark Industries launched the Cig2o brand in early 2009 through smoke shops, convenience stores and other wholesale distributors, Spark owns all trademark and patents pending and has pioneered and developed unique technology and product features that have help establish the brand as a category leader in product reliability, flavors, packaging and other merchandising items. Spark’s UPC codes, item codes, unit and shipper metrics for Cig2o will be the same, and continue to be carried on all products for customer convenience.
“At this point in our business, we feel that the best way to continue our growth is to have direct relationships with the wholesalers and retailers that sell Cig2o. We can service them better, offer them more focused, results-oriented marketing and promotional initiatives, and respond more quickly to market changes and product developments. Many of our existing customers have sought out a closer relationship with Spark, as the manufacturer and owner of Cig2o and we are looking forward to building those bonds,” he added.
“Cig2o has a substantial retail and consumer following. In the rapidly changing electronic vapor category, focused marketing, increased distribution and retail partnerships are key and a priority for the continued growth and success of the Cig2O Brand,” said Thompson. “We obviously believe in the category and look forward to mutually beneficial relationship with our customers and look forward to presenting and discussing plans for 2015 as well as the remainder of this year.”
To learn more about genuine Cig2O products and the complete line of e-cigarettes, refill cartomizers persona vaporizers and e-Liquids contact your Spark sales representative for more details and opening order deals.