General Foods International (GFI) is kicking off the fall season with Pumpkin Spice Cappuccino, which is back by popular demand. Beginning in October, consumers can enjoy this rich and creamy blend of pumpkin flavor and hearty autumnal spices. This on-trend flavor was such a hit last season that operators will want to take advantage of the profitable pumpkin craze again this fall. By offering GFI Pumpkin Spice Cappuccino, operators can satisfy customer expectations for seasonal beverages, especially since 41% of consumers strongly agree their beverage preferences change depending on the season or time of the year. Plus, coffee is the second-most-popular pumpkin-flavored product, accounting for 11.2% of pumpkin-flavored sales. As part of the GFI portfolio, Pumpkin Spice Cappuccino can help operators meet their bottom line with a premium barista-quality drink served at an affordable price. The National Coffee Association recently reported that in 2013, latte consumption rose 11% while cappuccino consumption rose 6%. Operators can easily meet this growing demand by serving delicious, coffeehouse-style hot beverages. With the fall season just around the corner, operators can get a head start by requesting a free GFI Pumpkin Spice Cappuccino merchandising kit from the Kraft Foodservice Website.
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