America’s iconic Dutch Masters brand is introducing “Dutch” by Dutch Masters for August distribution. Available in three unique fusion concepts—Mint Fusion, Berry Fusion and Java Fusion—Dutch is using the expertise at Dutch Masters to offer a unique pairing of tobacco blends and natural leaf wrappers. Ordering for these pouches specially marked at two-for-99 cents began July 25. Currently representing 41% of the entire natural leaf cigarillo segment, Dutch Masters has been crafting fine cigars since 1912. Supporting the new product is eye-catching POS that will generate intrigue among adult cigar smokers and drive sales. Bold colors and messaging stand out in stores and separate Dutch from other cigarillos in the category.
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