Western’s 230 c-stores and gas stations to offer the product.

Western Refining convenience stores, with 230 locations throughout the Southwest U.S. has added Electronic Cigarettes International Group Ltd.’s Victory Brand Electronic Cigarettes.

The stores already carry Electronic Cigarettes International Group’s (ECIG) FIN brand, and made the decision to also bring in ECIG’s Victory brand based on its attractive retailer margins and customer support, and resonance with its customers.

Western Refining is an independent oil refiner and marketer based in El Paso, Texas. The group operates approximately 230 premium convenience stores and gas stations located in throughout the Southwest U.S. under the brands of Giant, Mustang, Sundial and Howdy’s.

The Victory brand has recently been expanding to a number of convenience outlets building on ECIG’s availability in more than 50,000 outlets and leading position in the Food Drug and Mass Channel amongst independent e-cig companies. Victory’s product line includes traditional disposable and rechargeable electronic cigarettes as well as a full line of vaping items.

“We are very excited that Western is making our Victory brand available to their shoppers,” said Gary Rawlings, ECIG’s chief commercial officer. “It is always great when a retail customer decides to carry more of our brands and products to meet the different needs of their consumers. Compared to other brands, we know the Victory brand performs very well, and we expect to build on this new distribution platform with Western with the rollout of our proprietary ‘vaping’ items later this year. Western’s customers seeking an alternative to traditional tobacco will enjoy the great taste of FIN and now Victory branded products. Having more of our products available at the almost 250 Western convenience stores located throughout Arizona, Colorado, New Mexico and Texas, helps build our brand and business, and further enhances Western’s position as a destination for outstanding products.”