Mars Chocolate North America is making sure retailer and consumer needs are met with an “egg-ceptional” lineup of new items and returning favorites for the 2015 Easter season. For decorating, snacking, egg hunts, basket building and simply a treat for oneself, consumers turn to the brands they know and trust, and Mars satisfies with the festive packaging, holiday colors, shapes and value consumers seek. For Easter 2015, Mars introduces new packaging designs and pastel color schemes that have broader consumer appeal and stronger purchase intent. New attention-grabbing in-aisle, off-aisle and on-shelf displays improve shopability, capture impulse buys and drive sales for retailers. Mars builds excitement for the season with year-round brand support and a dedicated campaign at Easter. New items include Dove Silky Smooth (Milk Chocolate or Dark) Solid Bunny; M&M’S Brand Milk Chocolate Candies Cane with pastel spring colors and a bunny on top; MINIS MIX Chocolates Stand-Up Pouch; Twix Brand Eggs 2-To-Go; and DOVE Brand Silky Smooth Eggs.
For More Information From Mars Chocolate North America
