Vaping segment thrives where store personnel share product expertise with consumers.
NJOY, one of the world’s premiere vaping companies with a diverse portfolio of e-cigarette and vaping products, has announced the launch of www.HowToNJOYvaping.com.
By providing specialized category and product knowledge, the new Website serves to educate retail partners, vaping enthusiasts and adult smokers who are newcomers to the vaping segment.
“It is our goal to accelerate adult smoker adoption of vaping in mainstream trade channels following on the real growth trends seen in vape shops across the country,” said Geoff Vuleta, global chief marketing officer of NJOY. “To do that, we must recognize that vaping is inherently different than—and more pleasurable than—smoking, and requires the right type of education to fast-track adoption and dedicated use. HowToNJOYvaping.com is designed to do exactly that.”
“NJOY continues to remain focused on both consumer research and education as we believe helping adult smokers better understand the category is the key to rapidly growing volume and profits for our trade partners,” added Vito Maurici, senior vice president of sales and distribution.
Along with the Website, NJOY has also developed content that retailers can leverage through video and social media channels for purposes such as in-store personnel training material, consumer education via in-store monitors and video feeds, and mobile applications for adult smokers to utilize on-the-go. The content itself will include everything from assembly tutorials to food pairing suggestions, and will be constantly added to and evolving with the category.
The launch of HowToNJOYvaping.com will also be supported by a Vegas Vacation Sweepstakes. See more here: www.HowToNJOYvaping.com/contest.
HowToNJOYvaping.com will not sell any products or promote the NJOY brand. The site is exclusively geared toward providing product and category knowledge for retailers and adult smoking consumers.