In a foodservice survey of 22 leading convenience store chains, Whitehouse Station, N.J.-based QuickChek was voted No. 1 by consumers for its coffee in both Overall Beverage Quality and Food Quality.
In its 2014 survey, Consumer Brand Metrics: Convenience Stores, Technomic Inc., a leading food industry research company, asked respondents to identify the retail chains they visited from the 22 brands, then were asked detailed questions about their most recent visit to that c-store chain, followed by brand-specific questions relating to reasons for visiting, occasion and ratings of the brand across 50 attributes.
These attributes fall under the headings of Service and Hospitality, Unit Appearance and Ambiance, Food and Beverage, Convenience and Takeout, Value, Brand Image and Brand Loyalty and Fit. The consumer survey and data was collected from 2,413 respondents (roughly 100 per chain) across the U.S.
A market leader in food services with an exceptional fresh coffee and fresh food program dedicated to total customer satisfaction, QuickChek was rated first in Overall Beverage Quality (coffee) with a 96% rating (out of 100) and first in Food Quality with a 94% rating.
“We are committed to delivering what the customer wants,” said QuickChek CEO Dean Durling. “We refer to this as Total Customer Dedication and it’s an honor to be recognized for the principles on which we have built this company. We are driven to define the term ‘fresh convenience’ — fresh food, fresh coffee, fast fuel and friendly people.”
QuickChek’s fresh food and beverage program features oven-toasted subs and fresh baked goods. The company prides itself on its fresh-brewed coffee, renowned for its high quality and wide variety of coffees roasted using their proprietary select blend that incorporates only the world’s finest beans, along with the widest variety of lighteners and sweeteners anywhere in the country, enabling customers to create their favorite brew exactly as they like it 24 hours a day.
QuickChek was the only chain to make the top five in each category. In addition to being the highest-rated in Overall Beverage Quality and Overall Food Quality, the company was second in Food Taste and Flavor (91%); second in Convenient Location (95%); and fourth in Pleasant, Friendly Service (91%). Participating chains included 7-Eleven, Wawa, Speedway/Hess Express, and Cumberland Farms.
The company operates 138 retail locations throughout New Jersey and New York’s Hudson Valley, including 11 pharmacy stores and 45 locations with fuel, and will be opening its first store on Long Island in October. The family-owned and operated chain enjoys the rare distinction of being named one of the Best Places to Work for in both New Jersey and New York State.
