The cloud-based solution allows retailers to process EMV, while still processing magnetic stripe card data, keeps data secure through tokenization, allows for increased aggregation of data and software updates above site.
By Erin Rigik, Senior Editor
Wayne Fueling Systems and Intel Services recently teamed to launch a cloud-based electronic payment system (EPS).
The solution provides fuel retailers with fast EMV implementation and secure payment processing, using tokenization to transfer information safely. Wayne’s EPS in the Cloud Solution uses Intel Services Platform for Retail software to help fuel retailers deploy industry payment changes across multiple sites virtually instantaneously. The technology, featuring an Intel Atom processor in the Wayne Fusion forecourt system, helps position fuel retailers to meet current and future payment compliance in a quicker and more efficient manner.
Convenience Store Decisions caught up with Jim Hudak, senior director, strategic accounts and alliances, Intel Services Division, and Tom Chittenden, senior manager, strategic initiatives, Wayne Fueling Systems to find out more about the benefits to retailers and the security behind their solution.
“The big initiative right now is around preparation for EMV in the U.S. As retailers start to make decisions around how to move toward providing EMV, we’re ready with a solution. Being quicker to market with some of the new EMV specifications will allow the retailers to make better informed decisions about how it impacts their business,” Chittenden said.
Because the solution uses the cloud, changes can be implemented above site without impacting the physical location. “When we make a change in the way we process cards or when we do software updates, it’s all done above site, whereas in the past retailers would need to roll a truck out to every location to do a software upgrade or if they wanted to switch to a different way of processing payments,” Chittenden said. “Using the cloud also helps accommodate for scalability, whether retailers have one location or thousands.”
Intel’s Hudak noted that the cloud-based EPS allows for increased flexibility, both in terms of today’s solutions, as well as future offerings. “As everyone is aware of, security is becoming a massive issue when it comes to processing a credit card, Intel is invested heavily in security,” he said.
The cloud-based EPS solution uses tokenization, which is the process of substituting a sensitive piece of data with equivalent symbols or characters, referred to as a token. “It allows us to essentially scramble user information, so when we’re transmitting things from the Fusion forecourt system into the cloud we can transfer the characters of the customer without exposing any real data, avoiding any exposure of customer information,” Chittenden said.
Another benefit, noted Hudak, is the aggregation of data that the cloud allows, which provides more complete analytics that can be used to assist the retailers’ decision making at store level. Multi-site operators can see a collective view of all transactions made across all store locations in one place.
“In the past, you’d have to have separate systems set up to put all that data together in order to get that one single view. But now because we are able to connect all these locations and pull the data, you can see everything on one screen, and even match up what was deposited in the bank from each location,” Chittenden said.
What’s more, as customers begin to transition from traditional cards to EMV-enabled cards, others will still be using magnetic stripe cards and the Fusion forecourt system allows for one interface to conduct both of those transactions. The Fusion forecourt system can support different dispenser types from different manufacturers, as well as different payment terminals and point-of-sale (POS) systems. “With a Fusion box, you can have one consistent way to approach EMV, regardless of what equipment you have on the forecourt,” Chittenden noted.
Retailers interested in learning more can contact their Wayne distributor.