Swedish Match believes it’s important to keep coming up with fresh ideas: In September 2014, White Owl and Game are expanding their award-winning limited edition FoilFresh cigarillo franchise to include Black Cherry. After extensive consumer testing utilizing the proprietary Swedish Match Innovation process, Black Cherry emerged as the clear winner, just like Pineapple and Mango. The launch of White Owl and Game Black Cherry will be fully supported with enticing consumer trial offers making life a ‘bowl of cherries’ for customers. To ensure consumers and retailers enjoy this latest addition to the Swedish Match family, the company is launching Black Cherry Cigarillos with a two-for-99-cents Pouch across both the White Owl & Game Brand. Products began shipping Sept. 3. For more information please contact your Swedish Match representative.
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