Beginning in September 2014, Pall Mall will be sporting a new, more contemporary look, according to company spokesperson Richard Smith.
The move reflects the continued positive interest from adult smokers, making Pall Mall the No. 1 value cigarette brand in the U.S., and the No. 4 best-selling brand overall. The upgraded packaging will reflect the current color theme of styles, now with a more premium and relevant design.
Pall Mall will be upgrading its packaging for both packs and cartons, beginning in late September and into early October 2014. The upgrade includes a premium, more contemporary look. Each pack is embossed for a premium in-hand feel and appearance. The existing color scheme of styles will be the same (Orange, Red, Blue styles, along with Green, Black and White for Pall Mall menthol styles)
The product inside the package will not change. Pall Mall is packed with premium tobacco and lasts longer, giving adult tobacco consumers a premium experience at a value price.
The upgraded packaging delivers a more modern and relevant look for Pall Mall.
Specific timing of the packaging upgrade flow-through will depend on existing inventories, but adult smokers can expect to see it on store shelves in the coming weeks.