Celebrity health and fitness expert Tony Horton has teamed with 7‑Eleven Inc. to launch a new line of healthy and nutritious foods and cold-pressed juices under the Tony Horton Kitchen label.
Tony Horton, the master behind the best-selling fitness program, Beachbody P90X, is a man on the go. So when 7‑Eleven, Inc. approached him about co-developing a line of nutritionally balanced foods and cold-pressed juices for its on-the-go customers, he was all for it.
A lineup of sandwiches, salads, wraps and cold-pressed juices sold under the Tony Horton Kitchen (THK) brand makes its debut this week in 104 select 7‑Eleven stores in the Los Angeles area, Horton’s home base and training ground. Previously, Tony Horton Kitchen foods have only been available through direct home delivery.
“Tony Horton is one of the biggest names in the world of health and fitness,” said Raja Doddala, 7‑Eleven’s senior director of Innovation. “His passion for reaching people and improving their quality of life inspired us at 7‑Eleven to offer our guests fresh, upscale selections. Tony has been super to work with as we developed healthy, great-tasting, on-the-go choices. Besides, the Tony Horton Kitchen brand instantly signals that these will fit into a healthy lifestyle.”
Horton worked directly with 7‑Eleven’s Innovation Team, which spent more than a year creating, testing, tasting and refining the recipes for each exclusive item. The goal was to create foods that were nutritious and delicious … and available at very affordable prices. A 16-ounce bottle of THK cold-pressed juice costs $4.99 at participating stores, and prices range from $4.75 to $6.50 for food items that are found in 7‑Eleven stores’ refrigerated, fresh-foods case.
“I’m absolutely thrilled that Tony Horton Kitchen and the 7‑Eleven Innovation Team came together to create wholesome, delicious, affordable choices,” Horton said. “These salads, sandwiches, wraps and juices are for customers who are looking for healthier options on the go. I truly believe that this joint venture between THK and 7‑Eleven can be a tipping point to improve America’s health.
“My programs like P90X and now P90 are making it easier for folks to get fit,” Horton added. “These healthy THK options at 7‑Eleven stores will fulfill the other crucial piece of the equation, which is healthy food and juices. Exercise is fitness, and nutritious food IS health!”
THK-branded sandwiches, salads and wraps are made with all-natural ingredients by Fresh Grill of Santa Ana, the FDA- and USDA-certified commissary that prepares other fresh foods for Southern California 7‑Eleven stores, and delivered daily to the participating 7‑Eleven stores in this test. With an average calorie count of 360, they include:
Grilled Chicken with Blueberry Mustard on whole grain sub
Stacked Roasted Turkey Breast on whole grain flat bun
Spicy Quinoa Salad with Chimichurri Dressing
Curried Chicken Salad with Pomegranate Raita Dressing
Golden Roasted Turkey Breast Wrap with Chipotle Black Bean Hummus
Spicy Black Bean Hummus & Vegetables Wrap
(They do not have special names; the bottle’s front label lists the top four ingredients.)
Apple, celery, beet, ginger, parsley, spinach, lemon
Apple, coconut water, lime, mint
Celery, apple, cucumber, spinach, kale, romaine lettuce, lime, lemon, wheat grass, clover sprouts
Carrot, apple, celery, lemon, beet, spinach, lime, parsley, ginger
Cold-pressed, or high-pressure pasteurized (HPP), juices use pressure rather than heat to make the fresh-squeezed juices shelf-stable, then are sealed to preserve freshness and flavor.
“We’ve heard Tony say, ‘exercise is fitness, food is health,’” said Kelly Buckley, 7‑Eleven’s vice president of fresh food and beverage innovation and manufacturing. “We want to provide healthy, convenient food and beverage options, whether that means a high-protein wrap, a cold-pressed juice or a high-fiber fresh salad. The addition of these nutritionally balanced products gives our guests better and more varied choices. By teaming with Tony Horton Kitchen, we want people to think of 7‑Eleven for healthy options when they are on the go.”