VeriFone Systems Inc. and Sunoco Inc. announced that VeriFone has been selected as the exclusive media provider for Sunoco’s fueling islands.
VeriFone will provide Sunoco with cutting-edge dispenser card readers that have integrated video screens and dynamic streaming content. These payment terminals will enhance the fueling experience for Sunoco’s customers and provide a cost-efficient EMV strategy for Sunoco’s growing network of branded retailers.
Sunoco sought a PCI-compliant and EMV-ready payment platform to engage consumers during fueling. VeriFone’s Secure PumpPAY offers a unique mix of advertiser-funded offers, coupons, and other relevant content through VeriFone’s VNET – At the Pump media service. The Secure PumpPAY card readers offer lightning-fast card processing and robust technology that will integrate seamlessly with Sunoco’s CurrentC mobile payments platform.
Inside Sunoco’s convenience stores, VeriFone provides LiftRetail, also known as VNET-InStore. Through integration with Sunoco’s point-of-sale, LiftRetail’s consumer-facing screens display real-time targeted offers and upsell opportunities to the shopper. Consumers can simply touch the screen to accept the offers.
“The combination of VeriFone’s indoor/outdoor video experience, our consumer loyalty programs, and our forthcoming mobile payments app will provide Sunoco’s consumers with a dynamic two-way communication platform,” stated Drew Kabakoff, Sunoco director of marketing.
“We applaud Sunoco for being the first in the industry to standardize on EMV and PCI compliant solutions across all of its branded locations,” said Jay Parsons, senior vice president of digital media and taxi solutions for VeriFone. “Additionally, their selection of a highly integrated marketing platform will aid each of their branded locations by helping to increase sales and enhance the customer experience.”
Following this agreement with Sunoco, VeriFone partnered with Gilbarco Veeder-Root, the worldwide leader in forecourt retail petroleum technology, to collaborate on delivering this type of comprehensive pump, media and payment offering. The result is the largest at-pump interactive digital media network worldwide, encompassing more than 50,000 digital screens in taxis, gas pumps and convenience stores.