What’s in Store 2015, the latest edition of the annual trends publication of the International Dairy-Deli-Bakery Association (IDDBA), and What’s in Store Online, a collection of more than 150 downloadable tables, as well as white papers and trends articles, are now available.
With 29 years of credible reporting, What’s in Store is an essential dairy-deli-bakery-cheese resource providing vital data on the growth, trends, and category changes shaping the food industry. It’s composed of six comprehensive chapters: State of the Industry, Consumer Lifestyles, Bakery, Cheese, Dairy, and Deli.
Top highlights in the State of the Industry chapter include:
- The retail food industry is seeing a shift to smaller format stores, more online purchase and delivery options (click and collect), “drive” concepts (where consumers order online and pick up their products right from their cars at a designated spot), and a rise in new and alternative retail channels (discounters, dollar stores, specialty stores, etc.).
- Local, natural, and “free-from” products continue to see positive growth as health and wellness becomes an increasingly important factor in consumer buying decisions.
- Social media has become an important “storytelling” tool to engage and connect with current and prospective customers.
Top highlights in the Consumer Lifestyles chapter include:
- Hispanic and Asian American consumers are a growing demographic in the fresh departments. Nielsen reports that Hispanics will have $1.5 trillion in buying power by 2015, a 50% increase from 2010, while the average Asian American household expenditure in 2012 was $61,400, 19% more than non-Asian households.
- The structure of the average U.S. household is changing, with more individuals living alone, more adults residing in one household, fewer married couples and more children born to unwed parents, and fewer households with children.
- Men are taking a more active role in grocery shopping and making brand choices at the supermarket. Defy Media reported that more than 65% of men now hold primary shopping responsibilities for several product categories, with 67% stating that they enjoy shopping for the household.
- Consumers are not only seeking more fresh and local products, they’re also willing to pay more for them. Interest in natural, organic, non-GMO, and gluten-free products continues to grow.
- Dieting continues to decline, with more consumers seeking more balanced approaches to weight loss and management.
- About 50% of all eating occasions are snack occasions, reported The Hartman Group, with American consumers eating an average of 2.3 snacks a day.
Top highlights of the Bakery chapter include:
- Health and indulgence are top trends in in-store bakeries. Single-serve and smaller-sized offerings are trendy.
- Millennial shoppers provide in-store bakeries with sales opportunities due to their “quick-trip” shopping patterns.
- The demand for gluten-free products is spurring the use of new ingredients like rice flours, corn flour and meal, ancient grains, tubers and pulses, coconut flour, and almond flour.
- New hybrid bakery products continue to roll out, as well as nostalgic sweets with a twist.
Top highlights of the Cheese chapter include:
- Consumers are seeking bold, aged, flavors, but they also want clean labels and to know where their cheese is from.
- Millennials are a key demographic for specialty cheese. They like experiential shopping experiences and are adventuresome consumers when it comes to new cheeses.
- Cheese is a great source of protein for customers. Highlighting cheese’s protein content can further position it as a part of a healthy diet.
- In the U.S., the cheese category is positioned to grow 25% through 2018—to over $27 billion.
- Globally, the retail cheese market is expected to grow to over $138 billion by 2018.
Top highlights of the Dairy chapter include:
- Dairy is one of the most frequented perishable departments in the store. Consumers average 35 trips to the department per year.
- Dairy represents the second largest category for private label products.
- Protein is the buzzword in dairy products, as 71% of consumers report that they are seeking dairy products for their protein plus needs.
- Growth projections are strong for the spoonable yogurt category. Expected growth is over 20% through 2018 to $63 billion in sales globally.
- Dairy products align with many consumer macro trends—from indulgent options, to healthy on-the-go snacks, to global ethnic flavors.
Top highlights in the Deli chapter include:
- Millennials are more likely to use Deli departments than their Boomer+ counterparts. Gen Y seek these values in the deli products they buy—convenience, variety for them and their children, the ability to experiment without needing culinary expertise, and high quality, fresh products.
- People are increasingly cooking at home and looking to improve kitchen skills. The deli can bridge the gap by providing consumers with tools or kits to make cooking at home a bit easier, while still allowing for some skill development.
- Deli operators have the opportunity to connect with shoppers by sharing more information regarding the health attributes and origins of the foods they offer. High quality and unique flavors are in demand for Millennials being exposed to an evolving food culture.
- On-trend are deli products promising innovative flavors reflecting regional, ethnic, and restaurant-inspired cuisine. Department menus need to highlight small plate ideas, add-ons, time-saving options, sides and other tie-ins to home meal solutions, and customizable options.
To order the full report, visit: iddba.org/wis.aspx.