Beck’s adopts a system that markets to customers on Facebook and Twitter.
Beck’s Stores has reached an agreement with digital marketing provider OpenStore to outfit its chain with digital network designed to reach customers through a branded mobile app, individual store web pages, mobile coupons and social media that includes Facebook and Twitter.
“We have recognized for years there was a need to update our Web site and incorporate mobile and social communication with our customers. Upon evaluating our options, it was apparent that Open Store was the partner we needed to deliver the best end product,” said Bill Beck, principal of Princeton, Ill.-based Beck Oil Co. “Chris Bodas and the Open Store Loyalty team worked closely with Heather Smith, our director of marketing, to develop a solution to connect to our customers and build our brand. We are very excited about our new social, web, and mobile applications and look forward to our journey with these evolving, dynamic mediums.”
Beck Oil Co. was founded in 1939 as a single gas station. It now owns and operates 18 stores in Illinois and Iowa.