Now consumers will experience peanut butter in a whole new way. TWIX Creamy Peanut Butter Cookie Bars unite a layer of savory peanut butter on a classic TWIX Cookie Bar, all coated with delicious milk chocolate. The top consumer request among TWIX Brand fans was to “bring back the classic cookie”—so the new recipe includes a traditional crunchy, flavorful TWIX Cookie Bar instead of a chocolate cookie. This new item replaces TWIX Peanut Butter Cookie Bars and boasts a new recipe that is preferred by consumers and that provides a strong peanut butter impact, plus new packaging with simplified graphics that stand out on store shelves, and reduced carton counts (from 24 to 18 count) to provide improved freshness and decreased inventory. It debuts in January in two sizes: singles (which include two bars) and the sharing size called “4 to Go” with four bars. Major marketing will support the launch.
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