Cheez-It, the No. 1 c-store cracker brand (Mintel “Salty Snacks” 2013), has launched Cheez-It Grooves, a fresh way to meet consumers’ desire for exciting flavors and crispy textures. As a twist on the chip-like snack, new Cheez-It Grooves creates an original combination of flavor and texture. These thin delicious snacks are available in two varieties: Zesty Cheddar Ranch and Sharp White Cheddar. Like all Cheez-It products, Cheez-It Grooves are made with 100% real cheese and quality ingredients. Each case of Cheez-It Grooves is shipped in six packs with six inner packs to a case for a total of 36 pouches.
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