Alsum Farms & Produce Inc. has introduced new 24-ounce Microwave-Ready Gold and Red Potatoes to bring fresh, convenient potato solutions to the time-starved consumer. Available year-round, Alsum Farms & Produce’s Fast & Fresh! potatoes are 24-ounce packages of fresh baby gold or red potatoes that are triple-washed and ready to cook. Today’s busy consumers can take these fresh potatoes from the microwave to their plate in seven minutes or less. Fast & Fresh! potatoes are the perfect side dish that’s delicious, good-for-you and easy to serve with any meal. According to the latest Nielsen Perishables FreshFacts data the fresh potato category for microwaveable/steamer segment has seen dollar sales increase by 30% over the 52-week period ended Sept. 27, 2014.
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