Gen Zers and consumers earning less than $25K are most likely to purchase any type of food or beverage at c-stores, Technomic study finds.
Consumers report that more than 75% of convenience-store foodservice occasions are either for beverages or snacks, meaning meal occasions (breakfast, lunch, and dinner) make up just one quarter. An emphasis on quality prepared food and beverage present strong opportunities for growth.
Convenience stores must step up their foodservice programs by upgrading their food’s quality and freshness to rival their biggest competitors. Consumers say higher quality and healthy options could encourage them to buy more food at c-stores, while younger consumers—a key demographic—demand an increased level of fresh food items at c-stores.
“Another way to increase traffic is to cobrand with limited-service restaurants,” said Sara Monnette, senior director, consumer insights & innovation at Technomic. “Partnering with an established limited-service restaurant offers a familiar and convenient foodservice platform that can lead to better quality perceptions and drive retail purchases.”
To help foodservice executives understand the latest consumer behaviours, preferences and attitudes regarding c-store foodservice, Technomic has published the “Canadian Convenience-Store Foodservice Consumer Trend Report.” Interesting findings include:
Gen Zers and consumers earning less than $25K are most likely to purchase any type of food or beverage at c-stores.
Nearly half (49%) of c-store foodservice purchases are unplanned.
Familiar chain restaurants can sway many consumers to visit one c-store over another for meal (42%) and beverage (35%) purchases.
The “Canadian Convenience-Store Foodservice Consumer Trend Report” is one of many topics in its Consumer Trend Report series, offering the most current analysis, insight and opportunities to help grow your business.
