Jones Soda Co., a premium beverage company known for its customer-designed packaging, has launched the expansion of its premium Jones Cane Sugar Soda fountain program. Developed in response to increased consumer demand for a premium alternative to the basic foodservice and QSR fountain offerings, Jones Soda has partnered with a number of customers and independent distributors across North America to offer Jones Cane Sugar Fountain Soda in a variety of classic and fun flavors that Jones is known for. Leveraging its vast catalog of consumer submitted photography, Jones is working with its retail restaurant and foodservice customers to create custom designed, co-branded fountain equipment that incorporates both neighborhood-specific images submitted by consumers, as well as retailer-selected photographs that reflect the theme of each location. The end result is a stunning display that truly reinforces the emotional connection between the retailer, its consumer and Jones Soda, while still providing for competitive margin levels that food service operators expect with a traditional fountain programs. The program is being met with initial success in British Columbia, the Pacific Northwest, the Southwest, and Northeast markets, and is expanding rapidly as word of the program continues to gather interest from new partners.
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