PriceAdvantage, a fuel price management software company and division of Skyline Products, is celebrating 10 years of supporting fuel pricing excellence through the agile development of easy-to-use, flexible, and effective fuel pricing software.
PriceAdvantage first launched in 2005 to address the daily challenges fuel marketers faced in determining and implementing the right retail-fuel price.
“Since bringing PriceAdvantage to market 10 years ago, our singular focus on fuel pricing software has created an incredibly agile solution—from the flexibility it provides our customers to the speed with which we enhance and implement the software,” stated Chip Stadjuhar, president and CEO of Skyline Products.
As part of the anniversary celebration, PriceAdvantage launched a brand re-fresh that includes a new tagline—Software to Fuel Your Pricing Strategy. This positioning supports the core PriceAdvantage mission—to create a solution that allows each customer to execute their unique fuel pricing strategy. It also reflects customers’ freedom to purchase only those software components required to support their pricing strategy as well as select their preferred hosting model, either on-premises or a SaaS solution.
“Our software does not replace the fuel pricing analyst but rather enables them to execute their unique fuel pricing strategy faster and more accurately. With our flexible licensing and hosting options, many of our customers are up-and-running in just weeks,” shared Michael Johnson, PriceAdvantage director of sales.
“The team at PriceAdvantage approached us during their re-branding process to garner feedback and advice on their efforts. The fact that they asked our opinion endorses their corporate culture—one of true partnership. We were very impressed with the new brand and the tagline is spot on—our strategy, their software,” shared Jeff Bush, The Parker Cos.
PriceAdvantage also released a new website, www.PriceAdvantage.com, which reflects the company’s drive toward providing users easy-to-find, valuable, and relevant information to help guide business decisions.